Bridge Builders: How Superb Communicators Get What They Want in Business and in Life, by Maria Keckler
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Bridge Builders: How Superb Communicators Get What They Want in Business and in Life, by Maria Keckler
Read and Download Bridge Builders: How Superb Communicators Get What They Want in Business and in Life, by Maria Keckler
You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it?
How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.
"Bridge Builders" is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message.
No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?
Bridge Builders: How Superb Communicators Get What They Want in Business and in Life, by Maria Keckler - Amazon Sales Rank: #1627428 in Books
- Published on: 2015-10-13
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .57" w x 5.51" l, .0 pounds
- Binding: Paperback
- 200 pages
Bridge Builders: How Superb Communicators Get What They Want in Business and in Life, by Maria Keckler About the Author Maria Keckler is president and founder of Superb Communication, a San Diego based firm specializing in strategic communication solutions, executive coaching, and training. Maria’s experience spans almost 20 years, developing and coaching global leaders across the United States, Mexico and Eastern Europe. She’s worked with executives, engineers, scientists, educators, and leaders in healthcare, pharmaceuticals, biotechnology, communication, technology, and education. Maria’s articles have been featured in leadership and communication journals and publications. She’s a regular radio guest.
Excerpt. © Reprinted by permission. All rights reserved. An extraordinary desire drives you. You have a story to tell. You have a product, service, idea, or vision to sell---at home or at work. How you choose to communicate your message and connect with your target audience will make the difference between success and failure.
When you make a decision to communicate your message like a Bridge Builder, you will achieve more of what you want. You’ll be a Superb Communicator who is able to persuade audiences:
To listen. To engage. To connect. To buy your products. To join your causes. To approve your initiatives. To fund your ideas. To believe in your vision. To let you lead.
The premise of this book is simple: You already know how to be a Bridge Builder---although you may not realize it. Like most people, you’ve probably forgotten. But you’ve successfully built bridges before. Intention, not perfection, helped you achieve what you wanted. And intention, not perfection, will help you achieve what you want in the future. When you operate from the principles illustrated in the story and in the Approach that follows it, the results you achieve will amaze you.
Getting the Most from the Story
Stories are often used to communicate important principles. Why? Because we all relate to life through stories. We see aspects of ourselves in the characters, and we hope to gain new insights about business and life from the way they react and the things they learn in the story.
The parable in this book is about a man named Daniel who, like us, has a problem (how to communicate effectively with others) but doesn’t recognize the source of his problem or how to solve it. Daniel needs to become a Bridge Builder in order to get what he truly wants, but he struggles to accept the solution to his problem because of past failure, preconceptions, and misunderstandings. He exemplifies the individuals I encounter every day in one-to-one coaching and the corporate consulting process.
The characters in this story represent composites of real business professionals I’ve worked with, not anyone in particular. However, early feedback from readers that represent varied industries and cultures tells me that the characters and themes in the story will resonate with most readers in more ways than one.
This story applies to business communication, but it also applies to communication at home, at school, at church, and in any organizational setting. Because the story deals with communication and leadership principles, anyone will benefit from reading it, whether or not they work in the corporate world.
Organizations, large or small, will also reap the profits of intentionally nurturing a culture of Bridge Builder Communication and Bridge Builder Leadership―and so will those inside those organizations, whether they’re executives, scientists, engineers, sales reps, entrepreneurs, educators, pastors or Creatives. That has been my experience.
I suggest that you first read and reflect on the story. Then take the time to ask questions that are naturally suggested in the narrative.
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Most helpful customer reviews
1 of 1 people found the following review helpful. Team-building, leadership training as well as professional growth development. By Jainie It is an easy read and almost feels cliche in the beginning. The characters are common and predictably described and I immediately started the book out sceptical. However, it was soon into the reading where I found myself asking important questions with how I conduct myself professionally. I began to find the disconnect between myself and colleagues and realized how much of my personal baggage is what continues to nurture obstacles that keep me from meeting personal and professional goals. The author kept firing simple, yet thought provoking concepts that are worth the time spent for self-evaluation or brainstorming with a group. I would highly recommend that this book be incorporated into team-building activities, leadership training as well as professional growth development.
3 of 3 people found the following review helpful. A Valuable Resource! By E. Varela Using an intriguing storytelling method, Author Maria Keckler coaches her readers to become SUPERB (acronym for Maria's communication principles) communicators and true Bridge Builders.In the first section, Maria uses the illustration of Daniel Reed, a new CEO faced with challenges that enable him to develop his communication skills and relationships. Each chapter concludes with guiding questions to learn from Daniel's failures and successes in business. The second section of the book gives clear and straightforward instruction on how to become a true bridge builder, highlighting principles for success.Author Maria does not just coach people on how to become bridge builders. This book has emerged from Maria's own effective bridge building lifestyle. Having worked with her in the past, I have observed her successful bridge building. She is truly a SUPERB communicator.I recommend Bridge Builders as an excellent resource for anyone who works with groups-administrators, pastors, secretaries, and even camp counselors. Bridge Builders can also be used in the college or high school classroom. The chapters' questions allow for in-depth discussion. It is also a valuable resource for anyone who desires to improve and strengthen their relationships with others, specifically in the business arena. I highly recommend this book.
3 of 3 people found the following review helpful. Flips the script on the traditional "self help" or "leadership" book...a fantastic approach and a fun read. By Edward H. This is not your ordinary "self-help" or "personal growth" book. Rather this is a unique book that blends a masterfully told parable with time-honored truths and sage advice. I have to say, I was impressed because of the format as much as the content (well, ok, truth be told, the content trumped the format). Starting off in story-form, the first 2/3rds of the book is a fast and fun read...the type of story that hits home and teaches you without preaching self-help or business tips at you. Then in the final 1/3, the book goes over the principles taught in story form in greater depth.As for the content, without giving too much away, the idea of being a "bridge builder" is often overlooked in todays "Lone Ranger" world. It is practical, and timely advice. In a culture all too focused on self, this book will help you realize that your best self might be the person that helps others and...wait for it...builds bridges!There are only a handful of individuals I know that embody this approach...hopefully after reading this book, there will be more. Every organization needs bridge builders, and they are some of the most valuable people. Do yourself a favor and read this book. You WILL BE a better leader after reading it.
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