Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, by Norm Johnston
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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, by Norm Johnston
Ebook PDF Online Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, by Norm Johnston
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company, by Norm Johnston- Amazon Sales Rank: #286353 in Books
- Published on: 2015-09-29
- Released on: 2015-09-29
- Original language: English
- Number of items: 1
- Dimensions: 9.45" h x .91" w x 6.22" l, 1.00 pounds
- Binding: Hardcover
- 225 pages
Review
'Norm Johnston has presciently written the marketing playbook of the next decade. He guides marketers to make their brands more relevant and personal than ever before with the rich data of our increasingly connected world.' David Kenny, Chairman & CEO, The Weather Company
'This is a wonderfully practical book: an authoritative account of a future that's still racing up on us. Some companies have already used almost-instant data to great commercial effect: Norm Johnston seems to know them all. Other companies have got it badly wrong; and Johnston shows us why. Those who read this book with the care it deserves will be a great deal more likely to form part of the first category than the second.' Sir Martin Sorrell, CEO, WPP
'Norm has gotten it right. At the heart of Adaptive Marketing are mobile devices that both generate more data/insight than marketers have ever possessed, but also supports the modern marketer to get so much closer to their consumers and consumers' needs in real time. It's a brave new world and explained so clearly here. Greg Stuart, Global CEO, Mobile Marketing Association, Co-author, What Sticks
About the Author Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong
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Most helpful customer reviews
1 of 1 people found the following review helpful. Adaptive Marketing is a Game Changer By Marty Terbrack - CEO, Digital Marketing, Inc. I recommend every CMO read "Adaptive Marketing", and send copies to every member of their C-Suite and Management Team.Adaptive Marketing articulates how companies can now leverage real-time data to add value through continuously improving adaptive personalized cross-channel digital user experiences with their most important customer segments nearly anywhere they spend are online interaction scenarios, in context, in the moments that matter most , to build a stronger relationship throughout their digital journey.
0 of 0 people found the following review helpful. A must for every marketer! By MaryJ As a marketing director, I am often overwhelmed by the amount of data and how best to use it. This book is a very practical guide on how to use data and insights in an ever changing environment. It has also given me lots of practical examples. I have loved reading this book, not only have I learned a lot but it was also fun to read. Well worth a read for every marketer!
0 of 0 people found the following review helpful. A must for MBA students and Experienced Marketers By Thomas Walker This is a very well-written and well organized book. The many examples really bring the theories and concepts to life. MBA students to experienced marketers should have this book on their reference shelf. I am a fan of this book and can't recommend this enough.
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