Meaningful: The Story of Ideas That Fly, by Bernadette Jiwa
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Meaningful: The Story of Ideas That Fly, by Bernadette Jiwa
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“The most important book for your boss to read this year.”
—SETH GODIN
“Empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.”
—GUY KAWASAKI
"A must read for any entrepreneur or marketer. It’s full of lots of “aha” moments with a concrete tool that you can implement immediately. This book should be added to every marketer’s toolkit!"
—DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY
“This book and the Story Strategy Blueprint inside are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller.”
—ANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR
"As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet."
—LEE TONITTO, CEO, AUSTRALIAN MARKETING INSTITUTE
One of Inc Magazine's Top Business Books of 2015.
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common?
After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t.
We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them.
Our ideas fly when we show others their wings.
Meaningful: The Story of Ideas That Fly, by Bernadette Jiwa- Amazon Sales Rank: #159519 in Books
- Published on: 2015-10-09
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .44" w x 5.25" l, .46 pounds
- Binding: Paperback
- 176 pages
About the Author
Bernadette Jiwa is a brand storytelling pioneer, a champion of businesses that want to be meaningful brands and author of four #1 Amazon Business Bestsellers.
Her blog TheStoryofTelling.com was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australia’s Top 20 Business Blogs in 2013 and 2014.
Bernadette was named as one of the Top 100 Branding and Marketing Experts to follow on Twitter and she spoke at TEDx about ‘The Secret To Spreading Ideas’.
Her work as the leader of organisational change around marketing and brand storytelling sees her consulting with and speaking to global brands, business leaders and entrepreneurs.
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Most helpful customer reviews
37 of 41 people found the following review helpful. A frank customer feedback to help the author make a better, sorry, create a product (book). By Destination Infinity From the author's website, meaningfulbook(dot)com - "The Story Strategy Course: Takes the concepts and lessons in the book Meaningful and shows you how to implement them in your business in a guided, step-by-step online program."So, this book is just another lead-generation platform for which readers ought to pay!I gave two stars because there is a some interesting info (actually outline) on businesses I wasn't aware of.If you are looking for inspiration and information, there are many in-depth case studies out there. If you are looking for techniques, you'll not find it in this book. You need to buy the author's course for that.Why buy this book then?
20 of 22 people found the following review helpful. All you need to know about marketing By Sam G If you buy one marketing book, Meaningful should be it. I have been an avid reader of Bernadette's blog for sometime now (it's actually the only marketing blog I read) because she has a powerful way of cutting through all the jargon and getting to the heart of what marketing really is. She continually reminds me that successful marketing isn't so much about what I want to accomplish, but about what my audience wants to accomplish. It's not so much about telling people to like my message as it is about creating something that helps my audience reach their goals.Meaningful is a wonderful summary of Ms. Jiwa's marketing wisdom. It is concise and engaging, and I found myself wanting to highlight almost every sentence. Do yourself, and your business, a favor and buy this book.
15 of 16 people found the following review helpful. Ideal for an entrepreneur toying with ideas and for one who is wondering why things aren't working. By Kish Entrepreneurs, if you are at the start of your idea, at the very heart of the seed - then this is your starting point.The compass which you need to return to, as your business evolves, as customers get tired (because trust me, they will) and as competitors strike in.So many companies and stories to feel inspired by and to learn from. This book will have you googling up Apps you've never heard of and ordering from brands that will solve the problems you thought were life's realities.Gold.
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