If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures, by Henry Kressel, Norman Winarsky
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If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures, by Henry Kressel, Norman Winarsky
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Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product with the hope that a product-market fit will eventually emerge. But this fail fast, step-and-pivot philosophy is like taking a random walk in the forest without a compass. If You Really Want to Change the World is about helping entrepreneurs find true north.Henry Kressel and Norman Winarsky—technologists, inventors, and investors with stellar track records—provide a guide for those who wish to create a market-leading company that will have a real impact: a disciplined and staged approach they have used to launch, invest in, and develop scores of highly successful companies. If You Really Want to Change the World leads entrepreneurs through the critical stages of venture development, from concept to acquisition or public offering to maintaining a rich culture of innovation in the company. It is a guide by innovators for innovators, with approaches that are practical and timeless.Drawing on the authors’ experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses, demonstrate their method in action, and inspire their readers in the process. There are more opportunities now than ever before to build breakthrough companies that touch millions of lives. If this is your goal, let this book be your guide to creating world-changing ventures.
If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures, by Henry Kressel, Norman Winarsky- Amazon Sales Rank: #213840 in Books
- Published on: 2015-10-20
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.30" l, .85 pounds
- Binding: Hardcover
- 240 pages
Review 2016 Axiom Business Book Bronze Award in ENTREPRENEURSHIP“This book is a breath of fresh air… If You Really Want to Change the World is a practical guide to creating and expanding a business. If you are embarking on a venture, pack this book.” — Financial Times“Kressel and Winarsky give the reader a wealth of examples to illustrate what works and what doesn’t… a standard reference work for business-school courses on entrepreneurship for some years to come.” — Asia Times“…insight and concrete steps the hopeful can take to advance their dreams of building something meaningful and long-lasting. — VentureBeatAdvance Praise for If You Really Want to Change the World:Kathleen M. Eisenhardt, Stanford W. Ascherman MD Professor, School of Engineering, Stanford University—“Kressel and Winarsky have created the definitive road map that injects sanity, creativity, and boldness into the venturing process. This is the book for serious entrepreneurs, innovators, and investors who want to use their time and resources most effectively to create truly breakthrough companies.”Vinod Khosla, founder, Khosla Ventures— “An essential guide to all the stages of a company’s growth.”Michael Moritz, Chairman, Sequoia Capital—“Ever wonder where Siri was born? Or from where Nuance, Fair Isaac, and Intuitive Surgical derive their pedigrees? It is SRI, one of Silicon Valley’s best-kept secrets. If You Really Want to Change the World introduces the purposeful and careful method that SRI and others have used to spawn these and similar companies, and helped turn them into forces that now touch millions of people.”Alfred Chuang, founder and CEO, Magnet Systems; cofounder and former CEO, BEA Systems—“If You Really Want to Change the World is mandatory reading for any entrepreneur who wants to start a company or any investor who wants to invest in one. It will change the way you think about entrepreneurship and what you must endure to become successful."
About the Author Henry Kressel served as a senior partner and managing director at Warburg Pincus, a leading global private equity firm, for more than thirty years. During his tenure, he successfully led and managed investments, both domestic and international, in diverse fields of technology and services. Collectively, these investments generated many billions of dollars in enterprise value.Norman Winarsky was President of SRI Ventures at SRI International, a world-renowned research institute. He cofounded and led SRI’s venture strategy and process, which has resulted in more than sixty ventures worth over $20 billion, including companies such as Nuance, Intuitive Surgical, and Siri. For more information visit ifyoureallywanttochangetheworld.com
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Most helpful customer reviews
2 of 2 people found the following review helpful. Buy a copy for your friends and study it with them By Sam When I was starting out this is the book that I most needed, but didn't have. There are hundreds of books written about "how I did it" or "here is what you should do" or "here are my provocative quips" but there are very few business books that go from the "what" to the "how."Collectively the authors have helped start around the world over a hundred new innovations and companies plus every kind of M&A and licensing transaction one could imagine. Their insights come from both extensive study and from a lifetime of practice. Their focus is on creating major innovations -- ones that exemplify what Steve Jobs said, "Make a dent in the universe." In that way the book is profoundly different from the popular movement to Agile, Scrum, and Lean.Kressel is a managing partner at Warburg Pincus, one of the world's leading private equity investing firms. SRI International, where Winarsky is President of Ventures, created with its partners Siri, Intuitive Surgical, Nuance, HDTV, and many other innovations. Those innovations have created well over $50 billion in new marketplace value. That kind of record achievement from a 2,000 person enterprise doesn't happen over and over again by accident.The book goes through, step by step, the lifetime of new innovations and ventures and describes the objectives and practices required at each step. The writing is clean, practical, and to the point. I particularly enjoyed the sections on entrepreneurs and how they find major opportunities and develop them. It is by far the most insightful description about that aspect of creating major innovations I have read.I have a bit of advice for all would be innovators and entrepreneurs. I would buy this book along with a copy for all my friends. Then I would meet every week to discuss one chapter at a time to deeply understand the book's lessons from multiple perspectives. That new understanding will help separate you from almost all your colleagues. Then I would find an opportunity to put that knowledge to work. As the authors make clear, having these skills and practicing them with great colleagues around the world is one of the most interesting and meaningful things a person can do in their professional life.
1 of 1 people found the following review helpful. Great book which is extremely valuable for a great start-up By Amazon Customer I teach Entrepreneurship and have learned everybody has a different take on what are the key points in a successful company.This book tells the verifiable story of what it really takes to create a great business. What is equally useful is this book may be the best single volume approach to learning what is really important and what is a diversion. This is particularly important as given the challenges; useless diversions are something an over-worked entrepreneur truly doesn’t need.To choose some other advice at random, the authors tell us, ”the key job of management is to decide which companies are actual potential customers and which are in the learning mode.” From my experience, I have seen too many really innovative companies chasing after customers who will never buy. This can cause the demise of your promising company as you run out of money because there is a limit on how many leads you can pursue.The book is well-worth the read for the very valuable advice given on forming and growing a company but I particularly like the “Five Fatal mistakes of Start-ups” chapter”.If you are starting a company, you owe it to yourself (and to your investors!) to read this chapter!
0 of 0 people found the following review helpful. Thoughts From An Entreprenuer By sverma Let's start with full disclosure: I am currently an entrepreneur spinning out a new company with SRI. I was fortunate enough to have Norman Winarsky as a mentor when he was with SRI - and as a bonus I received a free copy of this book at a launch party. So now that you know I'm biased, let me tell you why I would have bought this book anyway and why you should buy it now if you're considering starting a new venture or are in the process of creating one.It's overwhelming how much goes into creating a successful new venture but the authors have managed to take all of this information - inject it with their personal experience and wisdom - and organize it in a way that makes it easy to read and absorb, a few examples on organiztion:- Four Ingredients for Start-Up Success- The Eight Elements of the Framework- The Seven Ingredients in a Great Business Plan- Five Fatal Mistakes of Start-Ups (my favorite section)If you're a new entrepreneur, this book will give you a clear, proven framework to use as you build your company. If you already have some experience starting-up companies, this book is a great reminder of some key points. I have a personal issue with being too optimistic and trusting so the key reminders for me were to stay paranoid and be wary of corporate partnerships, but that's just me.The real life challenges faced by companies like Siri, BEA, SanDisk and others in the book are invaluable lessons. Unless you're on the inside, it's rare to see the concrete steps that a company takes to address big problems. But if you read through this book you'll see them, for example, the key steps that Alfred Chuang took at BEA to successfully evolve older products while integrating in new products so the Company could shift as painlessly as possible in a new direction. Anyone who has faced this challenge knows how difficult it is to shift company direction. I would have loved even more case studies of their companies - what went wrong and how the challenges were addressed but overall I was really impressed at how much territory this book covered but still remained easy to read. Good UX authors!
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