Selasa, 02 April 2013

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

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Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer



Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

Read Online and Download Ebook Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

One of the hardest questions we ask our clients is also one of the simplest and most fundamental: “Why does your company exist?” Companies typically start with a clear purpose in mind, but over time they find themselves drifting away from it. They hire, fire, and acquire without much direction. They struggle to follow trends instead of creating new ones, eventually becoming mediocre clones of their competitors. Like a tree with weak roots, they fall over when the wind blows. However, a few organizations have established deep roots—purpose, values, style, etc.—and have focused on intentionally strengthening them. With their energized company cultures, they're able to think faster and produce more than their competitors. They capture the market’s imagination, steer the conversation, and drive innovation, while other companies are still lost in spreadsheets and strategy presentations. These roots give them power, resilience, and accelerated growth. Rooted provides a practical, straightforward framework for rapidly understanding and improving these intangible aspects of a business, moving them from theory into daily business reality.

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

  • Amazon Sales Rank: #1167191 in eBooks
  • Published on: 2015-10-10
  • Released on: 2015-10-10
  • Format: Kindle eBook
Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

About the Author James is the founder of user experience design firm Forty, a creative agency that designed rich, emotional, and effective experiences for over a decade. In 2014, Forty was acquired by digital services firm Crowd Favorite, and James now serves as Crowd Favorite's Chief Creative Officer, overseeing design, content strategy, branding, and marketing. Over the years he has worked for clients like Microsoft, Motorola, Walmart, and Yahoo, and on projects that have appeared in U.S. News & World Report, Fast Company, Businessweek, Entrepreneur, New York Times, AdAge, NPR, and others. James is a frequent author and speaker on the subjects of design, branding, and marketing. Learn more at jamesarcher.me


Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

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Most helpful customer reviews

2 of 2 people found the following review helpful. Great resource By Jessalyn Ronald I think ‘Rooted’ is a great resource. Whether you’re a fledgling company or one that’s been around for a long time, you can find some benefit from the advice in this book. James Archer details exactly why a positive company culture is so important and what it can do for the success of your business and the people who work with it.The framework he puts forward is practical and logical — something any company should be able to implement if they follow the right steps. I think you can see a serious change in your daily work environment if you employ this method.

1 of 1 people found the following review helpful. A must-read for business owners and managers By TFLReader As someone who has worked for many very large companies in the past and owned several of my own, I know what a successful business looks and feels like. As a general rule, it is one that has a strong sense of purpose and culture and author James Archer has written a great book with his "Rooted" that delves into this in great detail. Archer gives the reader an understanding of what exactly this means and then provides the tools to start developing this for your business if it doesn't exist already. A very well written book that I would consider a must read for anyone who is a leader in business today.

See all 2 customer reviews... Rooted: Build a company culture that fascinates customers and engages employees, by James Archer


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Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

Rooted: Build a company culture that fascinates customers and engages employees, by James Archer
Rooted: Build a company culture that fascinates customers and engages employees, by James Archer

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