The Small Business Guide to Growth Hacking, by Fast Company
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The Small Business Guide to Growth Hacking, by Fast Company
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For many entrepreneurs, the most confounding aspect of business is growth. How do you generate enough business to get started? And, later, how do you manage the many complex changes that accompany growth? How do you keep innovating to expand your business in new directions? Fast Company’s The Small Business Guide to Growth Hacking, presented by OPEN Forum from American Express OPEN, explores these questions and more. This exclusive collection is drawn from articles in Fast Company and openforum.com and focuses on what it takes to build a thriving business that manages to both grow and adapt to the demands of a bigger company.The solutions here are rooted in ultra-clever problem solving that short-circuits conventional sales, marketing, and product-development approaches—what many refer to as “growth hacking.” There’s Dropbox founder Drew Houston creating a popular storage service to take on web giants; Sophia Amoruso using street smarts to turn a modest eBay store into the $100 million retail brand Nasty Gal; and best-selling author Guy Kawasaki offering the do’s and don’ts of pitching your business.From common mistakes that undermine small businesses to a constructive framework for thinking about vision and investments, this indispensable book arms entrepreneurs with strategies for smart growth.
The Small Business Guide to Growth Hacking, by Fast Company- Published on: 2015-10-06
- Released on: 2015-10-06
- Format: Kindle eBook
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Most helpful customer reviews
1 of 1 people found the following review helpful. I was glad I downloaded it By AliW A worthwhile read. It is a compilation of tips from a variety of business leaders, ranging from the fashion industry through to IT.I was glad I downloaded it.
0 of 0 people found the following review helpful. Nice collection of articles By forgottendiary Easy to read and digest collection of articles that gives a quick and dirty insights to growth hacking. Reading stories from the founders themselves was inspiring.
0 of 0 people found the following review helpful. This is free and that's incredible By Hector Camacho This book is packed on insights from industry know-how on how to market and make your company work. Get it while it's fresh, articles as recent as 2015
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